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Cloud Computing Pioneer Adrian Cockcroft Joins Smartscale Systems Advisory Board

CAMPBELL, Calif., June 22, 2011 /PRNewswire/ -- Adrian Cockcroft, acclaimed Author, Speaker and Cloud Systems Architect, has joined the Advisory Board of cloud infrastructure management pioneer Smartscale Systems. His expertise in cloud operations architecture and design will round out the team of entrepreneurs and corporate technology leaders and help guide strategy.

Smartscale Systems provides cloud computing and infrastructure management solutions for public and private cloud customers. The Smartscale unified management platform allows companies to deploy, monitor and manage their cloud infrastructure through a single pane of glass. Smartscale lets IT management get the most out of the cloud by providing detailed visibility into the cloud across the entire deployment. The Smartscale software defined cloud empowers cloud builders to build cloud constructs that can be reused by others, across the most popular public and private clouds.

"We are excited to be welcoming Adrian to our advisory board", said Ray Nugent, CEO and Founder of Smartscale Systems, "Adrian's leadership in moving a rapidly growing enterprise to the cloud will be a tremendous asset as we build out the next generation of Software Defined Cloud. What he has done is truly groundbreaking"

Adrian has extensive experience in enterprise computing sales, marketing, product management and engineering from the 16 years he spent at Sun Microsystems. He became a Sun Distinguished Engineer in 1999. In 2003 as Sun Microsystems' Chief Architect for High Performance Technical Computing, Adrian lead development of Sun's Grid Reference Architecture, and was Sun's technical representative for the Enterprise Grid Alliance and Global Grid Forum. Early work on what would later become "clouds" included research on utility computing metrics, and "Capacity Planning for Virtualized Datacenters". Moving on to join eBay as a Distinguished Availability Engineer in Operations Architecture, Adrian was then a founding member of eBay Research Labs in 2005, leading research projects on distributed systems, mobile, and datacenter cost models.

Over the last four years at Netflix Adrian has managed and architected development of a new highly available, scalable and global consumer web service platform optimized for the cloud. He is now directing the over-all cloud architecture, with a focus on NoSQL storage systems, and performance monitoring and analysis tools.

He is best known as the author of several books on systems performance including – "Sun Performance and Tuning" (two bestselling editions, 1994 and 1998); "Resource Management" (1999); and "Capacity Planning for Web Services" (2001). He was the 2007 recipient of the Computer Measurement Group's A.A.Michelson Award for lifetime contribution to performance measurement.

"I joined the Smartscale Systems Board as a way to combine my current experience in consumer oriented cloud architecture with my background in enterprise computing," Cockcroft explained. "I am interested in sharing ideas and learning from the challenges that Smartscale Systems addresses in the enterprise cloud marketplace." Netflix is building custom management capability for the cloud in house, Mr. Cockcroft joins the Smartscale Systems Board of Advisors in his personal capacity as a cloud technology expert.

About Smartscale

Smartscale is pioneering cloud infrastructure management through a unique approach to evaluating cloud usage and costs while providing security and scalability. Smartscale offers the cloud computing and infrastructure management platform to support the complex hybrid services delivery model of today's corporate IT departments. To learn more about how Smartscale can transform and manage your cloud environment, visit; email

CONTACT: Mary Hankins +1-408-506-2333

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